The growth command centerEvery lead, every euro, every sale.
Finally, in one place.
4Geeks Center brings the CRM, ad campaigns, calls and WhatsApp together in dashboards that update themselves: which campaign really sells, what each enrollment costs, how the month is tracking against target and which lead to call right now.
- 6 connected dashboards
- 4 ad platforms
- 10 min between call syncs
How it works
From ten scattered tools to one answer
- 1
It connects itself
CRM, ad campaigns, calls and WhatsApp sync in the background: calls every 10 minutes and ad spend every 6 hours. Nobody copies data by hand.
- 2
One source of truth
A lead is a CRM deal and a sale counts on the day it closes. The same rules on every dashboard, with an automatic check that keeps them honest.
- 3
It gives you a heads-up
Hot WhatsApp leads go straight to their advisor on Slack, signals fire when a campaign burns budget, and the monthly target is always in view.
The dashboards
Six dashboards, one way of counting
Each team has its own, and they all add up: leads, sales and euros are counted the same way everywhere. With country, date and currency selectors.
Overview
The month at a glance, for the whole team.
- Real-time monthly KPIs
- Target and month-end forecast
- Lead-to-student funnel
Marketing
What every lead and every sale costs, campaign by campaign.
- Spend, CPL, CPA and ROAS
- Impression share and platform conversions
- Sales by close date or same period, in € and $
Leads & contacts
Where leads come from and how they move.
- Leads by day and by source
- Conversion by advisor and by course
- WhatsApp lead temperature
Sales & pipeline
From first contact to enrollment.
- Offer quality → close
- Performance by advisor
- Seats per cohort and overbooking
Finance & quality
Cash and the health of every program.
- Collected and pending cash
- LTV:CAC and net margin
- Revenue by program
Reachability
Who picks up, when, and how fast.
- Answer rate and useful calls
- Speed-to-lead
- Best time slots to call
Marketing with real ROI
Which campaign to scale and which to kill, without opening five tabs
Spend comes straight from each platform and sales from the CRM, so every campaign shows what matters: how many leads it brings, what each sale costs and how much it returns per euro.
- Spend straight from Google, Meta, TikTok and Microsoft Ads
- CPA per campaign and blended CPA per channel
- Every sale shows which lead it came from, even if it arrived last month
- Dual currency: the original and its dollar conversion
WhatsApp & AI
AI reads every WhatsApp chat and tells you who to call first
Every conversation gets a temperature. When a lead heats up, their advisor knows instantly, without checking the dashboard.
- Score from 0 to 100: HOT, WARM or COLD
- Slack alert only to that lead's advisor
- A new alert if a lead heats up again
- Temperature and sales by band in the leads dashboard
Signals
What matters finds you
A campaign is burning budget
Lots of leads and no sales this month: the dashboard flags it for review before you keep paying.
A cohort is filling up
Only a few seats left: you see it in time to open another one or slow down acquisition.
A sale from an older lead
A retargeting campaign closes a sale from last month's lead, and the dashboard counts it with its date.
Security
Business data, only for the people who need it
Team only
Sign in with your 4Geeks Google account, and only if an admin has added you.
Everyone sees their own
Role-based permissions: each person sees their dashboards, and the data is locked down on the server too.
Everything is logged
Every sign-in: who, when and from where.
One account
The same session opens the connected internal apps, like call analytics.
FAQ
What the team usually asks
Who can sign in?
People at 4Geeks whom an admin has added. You sign in with your 4Geeks Google account or with your Center email and password, and you only see your role's dashboards.
Where does the data come from?
From the CRM, the ad platforms (Google, Meta, TikTok and Microsoft), the phone system, WhatsApp and the student records. It all syncs on its own.
How often does it update?
Calls every 10 minutes and ad spend every 6 hours. Dashboards refresh themselves while you're looking at them.
What counts as a lead and as a sale?
A lead is a CRM deal, and a sale counts on the day it closes, whenever the lead came in. If the lead came in earlier, the dashboard says so on the same row, with its date.
Does it work for several countries?
Yes: pick the country and everything is recalculated in its currency, with the dollar conversion alongside.
Is it available in Spanish?
Yes, in English and Spanish, with light and dark mode.